Film Production

A short film is a really quick and easy way to spread your campaign message. The art of making short films lies in delivering a powerful message in as short time as possible. A campaign film is most effective when it creates an emotional response and engages the viewer on a personal level. Essential ingredients for your film are:

1. A clear message

2. An engaging story – Films that engage the viewer, have a story that hooks them in. A great way of doing this is to include personal stories which connect emotionally

3. Know your audience – who is your film targeted at? Design the film with them in mind.

4. Produce films which encourage discussion

5. Use powerful facts and statistics

Related Films


‘Seeking Refuge’ Series - Ali’s Story

One of the young people helped by Freedom from Torture has featured in a short animated film for the BBC in which he describes the pain of being separated from his parents and the difficulties he faced adjusting to life in the UK.

When You Don't Exist

When you don't exist is Amnesty International's campaign for the human rights of migrants, refugees and asylum-seekers in Europe and at its borders.

Stand Up To Cancer UK | Channel 4

Channel 4 and Cancer Research UK have teamed up to bring you Stand Up To Cancer.

Time To Change 60 sec Ad

Ever started the conversation about mental health? Dave's been off work for a while with mental illness. On his return, his colleague asks him how he's feeling. What will his response be?

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